Free resources

Free Resources for Service Businesses

Practical checklists, templates and guides to help you plan a website, improve SEO and prepare for paid traffic — without the sales pitch.

Downloadable tools

Ready-to-use resources for your business.

PDF Checklist

Website Checklist for Service Businesses

A practical checklist to review your current website, identify gaps and prepare for a redesign or rebuild.

Spreadsheet Template

SEO Audit Template

A structured template to review the pages, technical foundations and customer journey on your website.

PDF Guide

Google Ads Setup Guide

A step-by-step guide to preparing your offer, landing page and measurement before spending on Google Ads.

Guides & articles

Read our practical decision guides.

Website Rental or a Traditional Website?

Compare the responsibilities, commitment and support involved before choosing a website route.

Read the guide

Is Your Website Ready for Google Ads?

Check whether a cold visitor can understand, trust and act on your offer before paying for traffic.

Read the guide

What to Put in a Service Business Website Brief

Prepare the customer, service and operational information needed for a useful website plan.

Read the guide

What Affects the Cost of a Business Website?

Understand the scope decisions that shape a website proposal without relying on a misleading fixed price.

Read the guide

When Should You Redesign Your Business Website?

Use customer and business signals to decide whether the site needs focused improvements or a full redesign.

Read the guide

Make Your Google Business Profile More Useful

Learn how accurate details, service information and customer questions can make a Google Business Profile more useful.

Read the guide

What a Useful SEO Audit Should Check

Understand the practical checks that help a service business decide what to improve before committing to SEO work.

Read the guide

Handling Reviews Without Unsupported Claims

Use an honest review process that helps customers find real feedback without inventing proof or hiding complaints.

Read the guide

When Local Service Pages Are Worth Creating

Learn when a local service page can help customers and when it becomes repeated content with little value.

Read the guide

How to Prioritise Website Speed Improvements

Learn how to identify website-speed issues that affect customer experience before chasing generic performance scores.

Read the guide

Using LinkedIn as a Supporting Presence

Plan a LinkedIn presence that supports clear business messages without turning every post into a sales pitch.

Read the guide

Want a resource built around your business?

Request a plan and tell us what your website or campaigns need to achieve.