Check whether important pages can be found
Start with the pages that describe priority services. Check whether they can be crawled, whether their purpose is clear and whether customers can reach a useful next step.
Separate technical issues from content issues
A slow or inaccessible page needs a different response from a page that simply does not explain the service well. An audit should make that distinction before recommending work.
Prioritise by customer and business value
The first fix is not always the longest list item. Prioritise the problems that stop suitable customers from understanding, finding or contacting the business.
Questions to consider
Does an SEO audit guarantee better rankings?
No. It helps identify priorities, but search visibility depends on the market, website, content, competition and continued work.
Can an audit be useful before a redesign?
Yes. It can help identify useful pages and technical constraints that should be considered before a new structure is planned.