Google Ads
Get in front of people who are searching for you right now.
A click is only useful if the visitor understands your offer and can easily get in touch. We set up the ad, the page and the tracking to work together.
What Google Ads management is
We plan, build and improve search ads for the things people type when they want what you offer. That means choosing the searches, writing the ads, checking the page people land on and making sure enquiries are tracked.
When ads are worth the money
People searching on Google often know what they want and are ready to contact someone. Ads can put you in front of them straight away, without waiting for search rankings to build. They only pay off when the offer is clear, the page is right and enquiries are tracked.
What the monthly work covers
Campaign structure around the searches that matter
Ad writing and negative keyword planning
Enquiry tracking checks
Ongoing improvement within the agreed service
How a campaign runs
01
Readiness
We check the offer, the page and the tracking before spending on traffic.
02
Build
We set up campaigns around the right searches, with clear messages.
03
Launch
We test the path from ad to enquiry and make sure each enquiry is recorded.
04
Improve
We use search and lead data to decide what to change.
Each month we review which searches bring enquiries and which waste money, and we change the ads and budget to match.
Are you ready to run ads?
Before spending on traffic, we check that a new visitor can:
- Understand your offer. The page says who it is for and what it solves.
- Trust you. The page explains how you work and what happens next.
- Get in touch easily, including on a phone.
- Be tracked. Completed enquiries are recorded, not just clicks.
If any of these are missing, we fix them first. Sending traffic to a page that doesn't work is wasted spend.
Google Ads or SEO first?
Ads first
Choose ads if you need enquiries soon, have a clear offer and a page ready for new visitors.
SEO first
Choose SEO if you can wait for results to build and your site already has useful pages to improve. They often work best together.
What it costs
Our fee covers planning, building, improving and reporting on your campaigns. Your ad budget is separate and paid straight to Google. We will suggest a starting budget once we know your market.
Ask for a review and we will check your offer and page before recommending where to start.
Questions about running ads
Can ads work with my current website?
Possibly. We first check that a new visitor can understand your offer, trust you and see how to get in touch.
Do you guarantee a return on ad spend?
No. Results depend on your market, offer, budget, competition, website and how enquiries are followed up. We explain those before work starts.
Get a free Google Ads review
We'll look at your offer, your landing page and how enquiries are tracked, not just the budget.