The client
A residential plumbing business serving homes and small complexes across several Johannesburg suburbs. The owner handled most enquiries personally and depended on the phone and website to generate work.
The challenge
The old website had been built years earlier and no longer reflected the business. It did not list service areas, gave visitors little reason to trust the company and buried the contact details. On mobile — where the owner estimated most customers visited — the site was difficult to navigate and the call button was not prominent.
The solution
We started by reviewing the services, service areas and the questions customers asked before booking. The new website was built around those answers: a clear service list, an honest service-area page, a simple enquiry form and prominent call buttons throughout. We also added a guide to the booking process so customers knew what to expect.
The results
Three months after launch, the business reported three times more monthly enquiries from the website. More enquiries came through the form, which meant better lead quality and fewer missed calls. The owner could also see which services generated the most interest and adjust the site accordingly.